Selling Your Home: A Guide from Lisa

When it comes to selling your home, it's about more than just putting up a "For Sale" sign. There are four key steps to ensure you get the best return on your investment and sell your home with confidence. Let me walk you through how I approach each one, ensuring your home sells quickly and for the most it’s worth.

1. Showcase What’s Great About Your Home

You know your home inside and out. You’ve lived in it, appreciated its features, and may not even notice the details that make it special anymore. My job is to help you bring those great aspects to light for potential buyers.

In Silicon Valley, understanding what buyers are looking for is critical. Having sold over 140 homes since 2022, I’ve learned firsthand what resonates with buyers. I help sellers like you highlight not just the obvious, but also the hidden gems within your home that might be overlooked.

For example, we ensure your home is showcased through high-quality photography, detailed virtual tours, and even 3D walkthroughs, so potential buyers can explore every corner before they even step foot inside. By focusing on the features buyers love and presenting your home in the best possible light, we attract serious interest right from the start.

2. Invest Where It Counts

It’s easy to want to fix every little thing or go all-out on home improvements, but not every investment will give you the return you want. I guide my clients to only spend money where it will provide a return of more than 100%. That means focusing on the right areas to maximize your home’s value while avoiding costly upgrades that won’t pay off.

For example, certain home improvements like roof repairs or addressing safety concerns might be necessary to get your home ready for sale, while larger remodels might not give you the financial boost you expect. Together, we’ll make strategic decisions that prepare your home for the market without overspending.

3. Attract as Many Buyers as Possible

Selling your home means getting it in front of the right buyers, and in today’s market, that means reaching both buyers and their agents. In Silicon Valley, serious buyers almost always work with agents, so we need to make sure your home stands out not just online, but within the real estate community as well.

With my experience, I ensure your home is seen across multiple platforms—from Zillow to Realtor.com, and through tailored digital campaigns. I also maintain personal relationships with local agents to make sure they’re bringing the right buyers to your home.

It's not just about digital exposure though—in-person showings and open houses still matter. Buyers spend more time online now than ever, so we make sure your home is visible on every platform, with custom websites, virtual tours, and email campaigns that reach thousands of potential buyers and agents.

4. Expert Negotiation and Closing

Negotiation is an art, and it’s where I truly shine. Having negotiated over 140 transactions in the last few years alone, I know how to handle even the most complex deals. From understanding buyer motivations to solving issues that could derail a deal, I’m here to protect your interests at every step.

Selling your home isn’t just about getting an offer—it’s about getting to closing. Things can come up during escrow, like financing falling through or new issues with the property. My deep connections with local lenders, inspectors, and contractors often help resolve these problems quickly, ensuring your sale moves forward smoothly.

Lisa Lum: Committed to Your Success

When you work with me, I’m fully committed to your success. I’ll help you showcase your home, invest wisely, attract the right buyers, and negotiate a winning deal. My experience in Silicon Valley’s fast-paced market ensures that your home will be in the best position to sell for top dollar. Let’s get started on your journey - Contact Lisa Today!