A personal note before the stats…
Our hearts are with everyone affected by the devastating fires in LA. The loss and upheaval are unimaginable, and our thoughts go out to the families, animals, and neighbors impacted. We recognize the long road to recovery ahead for many, and we stand with those rebuilding.
✨ January 2025: A New Chapter Begins ✨
January offers a fresh start - a time to dream, rebuild, and move forward with hope. It’s not about perfection, but progress. Small steps add up, and every moment counts.
San Francisco Peninsula buzzes with that “new year” energy. Morning walks, cozy coffee shops, and neighbors coming together remind us of our vibrant, supportive community.
💡 Thought for the Month: Progress is built step by step. Start where you are and keep moving forward.
Here’s to healing, growth, and new beginnings in 2025 🌟
- Lisa
Market Report
Q4 2024 Market Report
San Mateo County | Santa Clara County
San Mateo County - Market Housing Statistics
Single Family Residential | December 2024
Trend Report 2025
The Coldwell Banker Global Luxury® program is proud to unveil the 2025 Trend Report—a comprehensive look at the emerging patterns, buyer preferences, and market insights defining luxury living worldwide.
What's inside The Trend Report 2025:
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Luxury Shows Resilience: Luxury housing continues to outperform the broader market, with single-family home prices growing twice as fast.
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Positive Outlook for 2025: Over 85% of Luxury Property Specialists express optimism for buyers, and 74% for sellers, indicating a positive market outlook for 2025.
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More Property Selection Powers Pent-Up Demand: Increasing inventory is creating more opportunities for buyers, potentially unleashing pent-up demand.
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The Rise of the "She-Elites": Affluent women are a dominant force in luxury real estate, driving demand and influencing purchasing decisions.
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Doors Open for Gen X, “The Luxury Latchkey Generation”: Gen X buyers are a key growth segment, fueling demand for multi-generational living spaces.
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Indoor-Outdoor Living Remains Paramount: Over 60% of Luxury Property Specialists rank indoor/outdoor living as a top feature among their clients, reflecting a growing demand for seamless indoor-outdoor spaces.
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Value-Driven Luxury: Affluent buyers are increasingly focused on value, seeking properties that offer unique experiences and long-term returns.
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New Luxury Location Drivers: Wealthy individuals are seeking new locations that offer lower taxes, economic opportunity, safety, lifestyle benefits, and favorable climates.
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Developers Adapt to Evolving Demands: Luxury developers are creating bespoke projects that cater to the evolving needs and preferences of today's discerning buyers.
In the News
 | January Market UpdateCurious about the latest market trends? Here’s what you need to know for smart real estate decisions ... |
 | Return-to-office policies drive Silicon Valley rents even higherReturn-to-office mandates spike rents near tech hubs, reshaping housing markets around major company headquarters ... |
PC: SFGate | What's next for the Bay Area housing market in 2025The Bay Area housing market in 2025 expected to see steady growth with rising inventory, strong luxury demand, and modest rent increases. ... |
PC: Bloomberg. Photographer: Mario Tama/Getty Images | California Fires Expose a $1 Trillion Hole in US Home InsuranceCalifornia wildfires worsen as climate change and urban growth drive insurers away, leaving costly, inadequate coverage ... |
Get in Touch
Lisa M. Lum
DRE #02005150
Mobile: +1 (650) 668-1868 | Email: lisa.lum@cbrealty.com
Coldwell Banker Realty
1706 El Camino Real, Suite 220, Menlo Park, CA 94027
About Market Minute
Market Minute is Lisa M. Lum's monthly letter on Peninsula luxury living: the market, the neighborhoods, the homes, and the life around them. Subscribe free and it arrives once a month.